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By Marc Kodack
The divisions that exist over perceptions of climate change are affected by how the information is framed – the words and statements that are used as well as the imagery that accompanies those statements. In particular, a persuasive and trusted source of information is critical for ensuring that the information is deemed credible by audiences. Recent research published in Science Communication examined how different sources, including military leaders, can affect an audience’s perceptions about climate change while keeping the message content constant. A critical finding in the research relevant to our work is that military leaders had, on average, the strongest affect on respondent beliefs about climate change, especially when communicating about its implications for U.S. national security.